Work Besties
Work Besties is a Slack App for teams in startups and Slack based communities. Every day, a new icebreaker is sent to the user’s Slack Channel and the responses are then shown at the end of the week as a digest. The deliverable consisted of creating a logo for the Slack App and handwritten typography.
Logo Design
I began sketching my idea in Procreate and rendered the logo in Adobe Illustrator. I then created a hand-lettered logo for their application, rendering my handwriting, on request from the client.
The Process
After researching various Slack App logos, I went into the development phase and created a mind map of words associated with the brand.
When thinking of “Work Besties”, I thought of the concept of coffee cups. Coffee is typically an easy way for colleagues to bond with each other and that represented the brand’s message clearly.
